Chapter One: Introduction
1.1 Background of the Study
Economic empowerment is essential for poverty alleviation and sustainable development. In Suleja Local Government, Niger State, economic challenges such as unemployment and underemployment hinder social progress. Print media plays a pivotal role in promoting economic empowerment by providing information on entrepreneurship, financial literacy, skills development, and government initiatives. Through articles, advertisements, and success stories, newspapers inspire individuals and communities to explore economic opportunities. This study examines the role of print media in fostering economic empowerment in Suleja.
1.2 Statement of the Problem
Despite various efforts to promote economic empowerment, many individuals in Suleja lack the knowledge and resources needed to achieve financial independence. Print media has the potential to bridge this gap by disseminating relevant information, but its impact remains unclear. This study investigates the effectiveness of print media in promoting economic empowerment and the challenges faced in this process.
1.3 Objectives of the Study
1. To evaluate the role of print media in promoting economic empowerment in Suleja.
2. To assess the public perception of print media’s effectiveness in fostering economic opportunities.
3. To identify challenges faced by print media in delivering economic empowerment content.
1.4 Research Questions
1. How does print media contribute to promoting economic empowerment in Suleja?
2. What are the public perceptions of print media’s role in fostering economic empowerment?
3. What challenges limit the effectiveness of print media in promoting economic empowerment?
1.5 Research Hypotheses
1. Print media significantly promotes economic empowerment in Suleja.
2. The public perceives print media as an effective tool for fostering economic opportunities.
3. Limited outreach and inadequate content hinder print media’s role in economic empowerment.
1.6 Significance of the Study
This study provides insights into how print media can be leveraged to drive economic empowerment in Suleja, guiding policymakers, media organizations, and development agencies.
1.7 Scope and Limitations of the Study
The study focuses on the role of print media in promoting economic empowerment within Suleja Local Government, Niger State. Other forms of media and regions are excluded.
1.8 Operational Definition of Terms
• Economic Empowerment: The process of increasing individuals' and communities' access to financial resources and opportunities.
• Print Media: Newspapers and magazines disseminating economic-related information.
• Perception: Public opinions and attitudes toward the effectiveness of print media.
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